Groupon’s hiring team: Improv, humor, skills tests and hurry to hire
When Dan Jessup talks about how Groupon has hired perhaps 200 people a month – or more – he can get a little carried away. He talks about putting them on the ropes course or making them interview before an audience of 100 – both jokes – and requires tests of their skils and cultural fit – totally seriously.
Yes, Jessup isn’t your typical HR director or talent acquisition guy. He lists his Screen Actors Guild membership and experience with not one but two improv theaters in Chicago on his LinkedIn profile.
“We take our jobs seriously, but we don’t take ourselves seriously,” he told me in an interview, much of which landed in Fortune’s July 25 issue. (The LINK’s coming soon, I hope.) Jessup has headed Groupon’s hiring since 2009, as it has grown from 37 workers to 7,100 in 30 months. He’s also conducted workshops at Second City Communications, mostly for corporate clients, and has been an improv actor at The Annoyance Theater.
So what kind of people does Groupon want for its team?
“We want people who don’t come in overly coached, who don’t say things to move to the next step. We like people who are asking very good questions. We want people who are ethical, have good intentions. Someone who will adapt what they’re doing or where they’re sitting to the many changes happening. Someone who can go with the flow and react naturally. Many of the customer service staff have theater or improv experience, so they can operate without a script.”
Here’s some more Q&A with Jessup, edited just a bit and served as tasty leftovers from my two interviews. These didn’t make it into Fortune but may still be fruitful for some readers, especially if you are running fast as a recruiter or you’d like to land a job at Groupon – or one of its array of competitors.
Q: What’s the interview like?
A: “Recruiters often start with a phone interview, a screening interview. They are checking details and watching for soft skills like communications as well as hard skills. Some departments require a skills test, often online, to check competency.” Then, Jessup said, virtually everybody is met face-to-face before an offer is made. “Sometimes we put a person with 500 employees — in an auditorium to fire questions at them…. That’s a joke. It’s mostly one on one. Sometimes it’s three staffers and one candidate. That way, there’s balance and even if one person doesn’t connect, others may see the person’s potential…. We are a pretty direct organization. We don’t hold our cards too much.”
Q: How does Groupon use its name recognition in hiring?
The company wants to extend its corporate brand to its employment brand. This begins with the way the job posting reads and it “sets the table in advance for the hiring and for the people who are going to apply,” said Jessup. So show some personality, your style and humor. “At Groupon, we want our brand to be about transparency and pride and excitement. ….And we want to see individuals as humans not just as a job applicant.”
Q: How do your recruiters and manager know they’ve found the right person for the job?
“It’s very intangible and qualitative. If the person has a really cool name, that’s sometimes a trump card. I’m joking… If they have come [to the in person interview] and they back up all their claims on a resume and they are a right fit, three out of three people walk out of interview and had a good experience, and it’s flowed genuinely, then OK – it’s great.”
Q: What might other hiring managers learn from Groupon?
“We do not assume the candidate wants the job just because they’re at the interview. This is big – important. Sometimes people haven’t checked out our culture – and don’t realize what it’s like at our organization….It’s as much about the candidate as it is about the employer” learning and checking to see if there’s a good fit and the likelihood of job satisfaction.
Q: How do you keep the joy in the recruiting and HR department?
“Everyone is given a company dog when they’re hired.”














