Exceed expectations.
It’s the easiest recipe for success around, yet it’s not as simple in practice as in theory. Instead, you could get so caught up in workplace drama, social media connections or personal dreams that you forget the advice of  Dale Carnegie, the author of “How to Win Friends and Influence People” and the creator of a huge training company. Said Carnegie: “Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.”
The persistence especially paired with critical thinking and creativity really can raise you up. My latest article in the Washington Post offers pointers to recent graduates and others who are stuck in a barista job when they know they should be the coffee shop’s marketing director. Turning a basic job into something better starts with your ability to excel.
So how do you do that, especially if you’re 23 and worried about your college loans and career path?  Here’s five approaches to help you “underpromise and over deliver” no matter what job you landed:
UNDERSTAND WHAT’S EXPECTED. Know the basic requirements of the job – and the measures of success that will be applied to you and your boss. Sometimes these are not what they seem:  Pizza sales may be the mainstay of the business, but if your shop owner has decided to diversify into salads and sandwiches, those may be the measures that really count.
Ask for a written job description. Ask coworkers for the real story. Ask questions about expectations – “What are the best ways to spend any extra time when things are slow?”  “What’s a benchmark of sales you’d like me to hit?” and “What else is expected of me?”  Then after you’ve been working for a few weeks, ask them again – and different ones again.
A CAN-DO, CREATIVE ATTITUDE.  Your attitude determines your altitude, as the saying goes. So choose one that will help you fly. Among the best: enthusiasm and energy, confidence, creativity, a willingness to take on new work, a willingness to do the dirty work, persistence, good humor and helpfulness.
Now you may not have these as natural parts of your personality. Then fake it. Put them on like you put on your comfortable sneakers or your apron.
INTENSE FOCUS.  Some young people think because they have an easy job – scooping Italian ice and selling lemonade for example – they can just take it easy, chat with friends and go with the flow or just hang out and daydream. They forget instructions; don’t watch the weather or disappoint customers. They forget to focus. It’s a big mistake.
To impress your boss, concentrate on all the big and little details of the job. Focus on making things run smoothly and making your mark.  By paying careful attention, you may come up with some great ideas to improve sales, or engage customers or organize the shop. By focusing on your job like a professional soccer player focuses on the game (World Cup or regional league), you will improve your game – and eventually be a star.
EXTRA HOURS.  You may have a 7 hour 15 hour a week job. Yet you know that if you could work 20 hours, you’d really shine.  So do it – even if you aren’t paid for most of the extra time.
That’s how my former Newsday intern Julie managed herself – and managed to write more cover stories and feature articles than anyone else on an academic internship ever had. She chased stories on the weekends and stayed late to come up with better examples and quotes. She was amazing and impressed us with her efforts and her results. At the end of the internship, she had an excellent portfolio, some great experience – and excellent references.  (Julie now works for a National Public Radio station and from what I can tell still is a star.)
AMAZE THE BOSS. And if you can, impress the boss’ boss while you’re at it.
This is the most difficult to do, especially if you work for a boss who’s been around a while, or who has a cynical perspective or who has very high expectations, as I do. Small things – like bringing her coffee with the right amount of cream or a chocolate truffle – won’t work. Big things – like landing a new six-figure client or solving a situation that has dogged her for a month – will.
As a boss of Mity Nice, the Italian ice cart business I co-own, I’d be amazed if one of my teen employees hit $50 an hour in sales for two or three shifts in a row. And I’d be amazed if someone spent a couple of hours recruiting friends and others to our Facebook page – and doubled or tripled our count. And I’d be thrilled if someone discovered shortcuts for opening more quickly and efficiently, and taught everyone how to manage this feat.
In summary, you need to be a star in your starter job while reaching up for the step-up job and demonstrating your stellar talents for it. You need to exceed expectations.

You graduated two weeks ago and you don’t know what you’re going to do with your life, much less the rest of the summer. Or you lost your job a year ago and you haven’t gone to a job interview in three months. Or the company you signed onto for the summer just filed for bankruptcy.
Quick – let’s heat up a summer job. It’s time to create an instant internship. That’s my term for an internship that is almost as easy to cook up as a barbecue for five friends.
This quick-made internship may not spring forth from the top tier law firms or at old-fashioned manufacturing companies struggling to keep its current workers in paychecks. And they may not pay as much as you think you’re worth – but they’re not volunteer work either. It is possible to develop an instant internship with a little ingenuity, luck and sales abilities. And it’s possible to take an internship even if you’re 33 or 57, especially if you’re changing careers or have been out of the workforce for a few years.
Here’s seven strategies for stirring up a short-term assignment in a hurry:

• Search for successes. Look for organizations in your city that cannot keep up with demand. They are hot and they are in need of new staff. They may be in health care (see my article on healthy careers from the Washington Post) or mobile communications (such as those that develop advertising or specialized apps for our cell phones). Professional, scientific and technical employers are the most likely to hire this year, acccording to the Society for Human Resource Management, and that includes marketing and engineering firms and laboratories. Hint: Do some research on their products or service and growth plans so when you query them you’re already matching your talents to their success tracks or needs.

• Drop out, drop in. Major companies choose their interns in February or March. So by June, a few have thought better of it – or found something better. When they drop out, you could fill in, suggests Mark Oldman, Vault.com co-founder said.  So contact the internship coordinator now and offer to serve as the relief pitcher- which after all is the one who often wins the game.
• Go face to face.  Visit a half dozen organizations in a business park and introduce yourself as their problem-solving. high-energy intern (or other words that make you sound very appealing). Go mainly to smaller or mid-size employers and you could stumble upon a job before they’ve posted it, according to Richard Bolles, author of What Color is Your Parachute? books. This direct approach is one of his top 5 best job search strategies (you can see all five as they appeared in his book  “The Job-Hunters Survival Guide.” (Ten Speed Press, $9.99, 102 pages)  which was excerpted with a Washington Post article last year.
• Get personal. Ask Dad and Aunt Sue or your neighbor whose yard you used to mow for work, or leads.  Family ties and personal connections were the No. 1 way this year’s college graduates expect to find jobs, according to a Monster.com survey. While you’re at it, find a family member or professional friend to promote you online. Ask them to send out your qualifications on Twitter’s Hire Friday or in a LinkedIn status or other posting.
• Follow in a new executive. When a new CEO or CIO joins an organization, they want to put their stamp on the organization – and fast. So often they want their own team in place. If you time it right and write an excellent letter to that executive, you could come in as an executive assistant or intern to the chief. Vault’s Oldman told me about a similar strategy: Write a persuasive, personal letter to a half dozen senior executives offering to serve as their executive assistant / intern for the summer. Choose people in fields that interest you, then Google them. The letter must be customized to that person’s specific work and explain “why you’re excited to work with them,” Oldman told me. “It shows initiative.”
• Seek a one-month assignment. Maybe this won’t be a summer-long internship but it could be a vacation relief or maternity leave replacement slot.  Offer to work the midnight shift; the dirty, undesirable clean-up job; the runner or the person who fields calls and customers who walk in. And take the job with a smile – and then come up with some ways to do it and something a little more meaningful too. You can find these directly or go to a temp firm, which is a field that’s been growing lately too.
• Win the internship coordinator’s respect. Be personable, polite and persistent. Offer her help in recruiting for future internships. Offer to carry her boxes to the next recruiting fair in your region. Show a lot of interest. “If you’re on par with 10 other people, I’m going to see that person demonstrated their interest.  not one of 20 generic applications.  you’re putting your best self forward,” said the Smithsonian’s Tracie Spinale.  Even if you cannot land a summer internship, you’re putting yourself in place for one in the fall, when the competition is less fierce.

Some of these instant internships may take a week or three to work out. And some may pay less than the $17 an hour average pay for the college-student internship, as reported by the National Association of Colleges and Employers. (That average may be high because many of the better companies respond to NACE’s surveys.)

But most are ways to find “the hidden job market” of unadvertised possibilities and openings – where by some accounts more than half of all jobs are. Learn to succeed at that and anything they throw at you in your internship or the real jobs after it will be like mixing lemonade for your barbecue – sweet and cool.

This weekend, my younger son and I started looking for summer jobs – for him mostly, though I wouldn’t say no to a camp counselor job or maybe something selling fruity gelato and sorbet.  We looked online of course – CraigsList is our first stop – and also went to the Ann Arbor Farmer’s Market.

I made him practice a few things – and pointed out the importance of creating a “cheat sheet” of names and phone numbers of the places he’s worked before. And I tried to coach him a little on what to wear and what attitude to put on to impress a shop owner or a farmer / sales person.

He’s not seeking an internship, just part-time work. But I want him to treat it as seriously as a full-time internship, which provides valuable work experience – and contacts in the intern’s chosen field. They also provide experience in different work environments – and aside from pay, three in 10 marketing professionals believe that is their most important role for students.

Internships also improve thes “soft skills” and technical knowledge, according to a Creative Group telephone survey of 250 advertising and marketing executives who work at the largest agencies and other companies.

The Creative Group, which places people in temp and permanent marketing jobs, offers some advice for landing an internship.Here’s an outtake of their tips:

·        Put on the polish. Your cover letter, resume and portfolio should be professional and without error. Likewise, your attire for for the interview.

·        Show your independent side. Many firms are stretched thin, so demonstrating an ability to work without much direct supervision can be a plus.

·        Emphasize your social media skills. Many firms seek professionals to help launch compelling e-marketing initiatives. If you’re a whiz with Facebook, Twitter and YouTube, you could have an advantage.

For more advice on finding a great internship,  I checked outInternWeb.com. InternWeb offers free internship postings, and some good advice on developing a “power resume” and developing some experience through volunteer work and school projects and organizations. See all five strategies for landing “your dream internship.”

Please check my previous posts here at WorkingKind on a teen’s first resume and other internship advice.

As part of my youth jobs and nonprofit support company, Mity Nice, we will launch a series of job hunt tips for teens in about a week. They likely  will appear first on Mity Nice’s Facebook page and then will be gathered here somehow. My plan is to offer one a day, five days a week, for six or seven weeks – it’s ambitious, I know, but how else to help out young people who want jobs?

Bankrate.com via the Boston Globe offers 15 steps toward an internship – from tapping your professors and parents to introducing yourself to speakers at events – but the advice would have been more relevant in January.

And my advice to my son, on searching CraigsList jobs and gigs is simple – start by doing a word search using “summer” and then go to three to five categories and look at most of the listings.  Many won’t be appropriate and some may be bogus, but there are great possibilities there. Like our gardens in spring, we must look for the new shoots of beans, broccoli and sage and water and fertilize them — and throw out the weeds.

Note: This piece originally appeared on April 20, 2009, before my blog was hijacked. I’m reposting it here in hopes that it will be useful. It’s been updated – and the MityNice teen tips will be even more up to date starting right around May 1.

Note: This post appeared originally on WorkingKind on April 1, 2009. The advice is still worthwhile so here it is for this year’s internship seekers:

If you – or your roommate, your daughter or son or nephew – are dragging their feet on going after a summer internship, here’s three good reasons to jump into one:

1. Interns often end up as the first people hired after the cutbacks stop.

2. Students who have had internships before are likely to earn more this summer, according to the National Association of Colleges and Employers.

3. Interns this summer will earn more than last year – a 5 percent increase, according to NACE’s new research.  That means average pay of $15.93 to $18.26 an hour – much better than they’ll get at the  ice cream stand or amusement park.

The NACE research comes from surveys of 318 employers that are its members – they indicate that one-third of their college graduate hires last year were former interns. NACE contacts employers every year to ask about hiring prospects and pay – and its research gives a good benchmark for college hiring.

Yes, there are far fewer internship openings this year than in previous summers - NACE estimates a 21 percent reduction from the 2008 levelels. This reflects the lower workloads and layoffs that have claimed millions of full time jobs.

And yes, it’s late to get started on an internship search. But it’s not impossible. And many of those workplaces that laid people off in January may find by May or June that they’re short handed and need some extra help.

Here’s a Working item I wrote for the Washington Post in May 2007 that gives some smart advice on the last-minute internship:

College classes are winding down and summer internships heating up. Yet for some last minute lookers, it’s not too late to land an internship. Many organizations in and around Washington – - from the Consumer Electronics Association to Marvelous Market to some marketing firms- were advertising for for youthful talent and energy within the last week. And at some large corporations, which typically choose their interns in March or April, some inters will drop out at the last minute, leaving room for latecomers to slide in, said Mark Oldman, Vault.com’s co-founder. Vault publishes information on careers. That’s how Oldman ended up interning at MTV more than a decade ago while studying at Stanford University. “I was burning to work at MTV” with Downtown Julie Brown. Yet the music network didn’t choose him. Still, after classes ended, he called to see if there was any other work possibility, and the hiring manager told him that one intern hadn’t worked out and they wanted him to step in. “I was an internship junkie,” he said, completing six in college. Oldman, who is author of ” Vault’s Guide to Top Internships,” says finding a department head who hires her own interns – instead of relying on human resources managers – may be another door in if you’re running late. And he suggests the “create your own internship” plan. Identify nine or 10 intriguing people who are doing worthwhile or intruing work and write each one a personal letter offering to be their research assistant or intern. The letter must be customized to that person’s specific work and explain “why you’re excited to work with them.” “It shows initiative,” said Oldman, who notes that Vault still has internships to fill in New York.

-Vickie Elmer

So what are you waiting for? There’s still plenty of  time  and more than a few opportunities to find your summer internship.

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Here’s five new resources on landing a great internship this summer:

• Homework is key in the world of competitive internships. My Washington Post piece from Jan. 24, 2010
• How to Land the Internship You Want. Forbes magazine has tips and photos from last spring.
• “College Students: Do This – Get Hired!” a short book by recruiter Mark Lyden offers excellent advice and insider tips.
• The Riley Guide’s internships page offers many other resources and organizations - http://www.rileyguide.com/intern.html
• DCinternNet.  Sign up for the free daily e-tip and list of internships with deadlines soon, or view them online.

Note: I hold the copyright to my Washington Post articles and much of my other writing. If you’d like to republish a piece on your website, please contact me for details and rates.