Thank you. Thank you. Thank you for the connection, support, success

Jul 01 2010

As a business development tool, gratitude and thank you notes sound soft and unlikely — but may make a difference.
As a way to set yourself apart from the other job candidates, they certainly work.
As a way to encourage lasting relationships with clients or colleagues, they can be remarkably effective.
And as a way to cultivate a more positive attitude and gratitude, say thank you to the thank you notes you send.
My pile of thank you notes and appreciations brings me joy for years after I received them. They came from former interns, people I’ve profiled and staffers whose jobs I have saved or created.
So when I interviewed Heidi Kallett for the Washington Post Capital Business, her message of thank you notes as a tool to build your business immediately resonated with me. The article which is out this week explains much of her thinking and approach to them.
So I decided to look further at thank you notes, and what others say about them. On LinkedIn, I found many endorsements.
“The thank you note has more purposes than to simply show courtesy and professionalism, it extends the interview. I always tell my workshop attendees that the interview is not complete until you have sent the thank you note.,” Bob McIntosh wrote in a LinkedIn Answer recently. McIntosh is a career trainer for Career Center of Lowell, Mass., and points out thank yous allow you to  correct any miscomunications that might have crept in.
“Taking the time to send a Thank You shows a lot of class and consideration,” Jason Shinn wrote on LinkedIn. He’s a business and employment lawyer in metro Detroit and has invested in them. “There are plenty of opportunities where a little appreciation for someone’s time/assistance is warranted.”
Next I did an online search and found more fans at university career centers and career coaches. Many give many sample thank you notes, which are good for starters but shouldn’t become your de facto approach to sending appreciations.
Then I returned to Heidi Kallett, a past President of the Junior League of Northern Virginia
who writes more than 100 thank yous a year to her clients, vendors and others connected to the Dandelion Patch shops. She learned to write thank you notes from her mother and has been developing her skill for years. I asked her to share her best advice in developing a thank you note habit. She suggests:
1. Choose a pen that you enjoy writing with-- ballpoint or roller ball? Blue or black? Fine or Medium point? Everyone has a preference, so find yours -have it at the ready.
2. Come up with several collections of stationery. The glittered high-heels don’t work for interview follow-up, but would be greatly appreciated by your BFF when thanking her for your birthday gift. Typically professional correspondence is either soft white or white in color with a tasteful and simple design – or only your monogram.
3.Avoid the text tokens. When writing a professional thank you note, stay away from any smiley or frowning faces, the emoticons that pop up in text messages.
4. As a habit, try to find 5-10 minutes a week to write notes of gratitude. Keep a post-it note or journal with your list of friends, associates that you’d like to personally thank. Writ notes all at one sitting– trust me, it is easier to do them all at once than to write one a day.
5. Always keep a roll of stamps ready. You don’t want any excuses as to why these notes can’t make it into the mailbox.

Very helpful advice for getting motivated to send thank yous.

Finally, I came up with a few techniques of my own for making your thank you note memorable and enjoyable:

  • Make it timely. Send a note within 48 hours of the event or the favor. Don’t wait longer than a week. That will make it easier to write and it will have more impact if it arrives promptly.
  • Make it personal. Don’t try the “one size fits all” thank yous. Tailor it to the person you’re thanking or the occasion you’re noting. Include specifics from shared jokes to insights you picked up.
  • Make it true to you. Your personality needs to shine through in the notecards and even the stamps. Some people will never send thank you notes with angels or flowers to their corporate clients. Yet I have – and will again. Some prefer the crisp pinstripes and sincerely signature that match their dress code and approach. Others will sign off with fondly or peace.  Make yours match your professional persona.
  • Make it joyful. Consider how good it feels to receive something upbeat in the mail. Think about the good things that will grow from your connections. Think about your thank you note bringing smiles and good feelings for years to come, pinned up on a bulletin board or stashed away with memorable letters and card.

Feel the gratitude and joy of the thank you note as you write them. And then feel hopeful that they will be seeds well planted that will bear fruit for you or your business.

No responses yet

Leave a Reply